Cold email outreach with AI reply agent · Instantly
Instantly
- Autonomy level
- Autonomous within policy
- Executes end-to-end within configured rules; humans handle exceptions.
- Typical human approval
- Human approves campaign copy, targeting and sending volume, starts the reply agent in Human-in-the-Loop mode, and answers threads the agent escalates.
- Pricing
- Outreach Growth $47/mo billed monthly ($37.6/mo on yearly toggle); higher outreach tiers, credit add-ons and bundles (Starter $94, Scale $194, Agency $555 per month) listed; Enterprise custom. Some tier prices differ between page sections.
- Checked 16 Oct 2026 · vendor pricing page
Human roles affected
What it replaces or reduces
- Sales development rep (outreach and reply handling)
- Appointment setter
Why this autonomy level: The help center describes an Autopilot mode ('No approval needed') that sends only 'when the agent is confident in its response' and pauses for review when product information or context is missing. Autopilot requires Hyper Growth or above; Human-in-the-Loop mode, where replies are approved before sending, is recommended for new users.
Supported workflows
What it can execute
- Send multi-step cold email campaigns across many mailboxes with warmup
- Source prospects from a built-in B2B lead database
- Build a campaign from a chat prompt (AI Copilot)
- Read incoming replies, answer leads, handle objections, send follow-ups, share calendar links and update CRM status (AI Reply Agent)
- Trigger follow-up campaigns when leads visit the site, reply or book meetings
Observed in the dataset
Companies observed using Instantly
No company in the dataset has a sourced reference to Instantly yet. We do not list users without a source.
Sources
Sources
- [1]
Instantly. Instantly pricing
Company website · Published undated · Checked 16 Oct 2026
Hypergrowth, Lightspeed and Supersonic show different monthly prices in different page sections; page does not say whether yearly prices are billed annually. AI Reply Agent included from Scale bundle; AI Sales Agent and lead database in Starter bundle.
- [2]
Instantly Help Center. AI Reply Agent
Company website · Published undated · Checked 16 Oct 2026
HITL: 'You approve replies before they're sent.' Autopilot: 'No approval needed'; 'only available for Hyper Growth or above Outbound plans'. Each generated reply costs 5 credits.
- [3]
Instantly. Instantly homepage
Company website · Published undated · Checked 16 Oct 2026
Describes sending, warmup, lead database, AI Sales Agent, AI Reply Agent, AI Copilot and workflow triggers.