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Keep it, or sell it?
Leave anything you don't know blank. Unknown is excluded, never counted as zero.
Apps and content sites count half their revenue as one-time.
A decline halves the multiple.
Hosting, tools and contractors, in total.
Some marketplaces set a minimum.
How the value is estimated
Closed-deal multiples, as ranges
The value is a multiple of the product's yearly earnings, taken from what small software businesses actually sold for. The middle is the median of the sources below; the low and high ends (P25–P75) follow the spread of Acquire's sold-SaaS data. Table version 18 Oct 2026.
| MRR | Multiple of | SaaS | App | Content or tool site |
|---|---|---|---|---|
| $1,000–$10,000 | annual owner earnings (SDE) | 1× / 2× / 3.25× | 0.97× / 1.95× / 3.17× | 0.95× / 1.9× / 3.09× |
| $10,000–$50,000 | annual owner earnings (SDE) | 1.46× / 2.3× / 3.14× | 1.42× / 2.24× / 3.06× | 1.39× / 2.19× / 2.99× |
- Declining revenue: multiple ×0.5.
- One-time revenue: valued at ×0.5; apps and content sites count half their revenue as one-time.
- Contractors run operations: +0.5× (less owner work to buy).
- Mostly an AI wrapper: ×0.5–0.75. This is a judgement; there is no closed-deal data for it.
Keep or sell
Your hours have a price
- Sell now: the middle of the range, minus marketplace fees and 20 hours of your time to sell.
- Hold, then sell: each month's profit minus your hours at your hourly value, then a sale at today's multiple at the end.
- A decline is carried forward while holding (capped at 10% a month). Growth never is: holding is not credited with hope.
- Break-even: the hourly value below which holding pays for your time, profit ÷ your monthly hours.
Marketplace fees
From each marketplace's own pricing page. The cheapest one you qualify for is used; we take no referral fees.
- Acquire.com8% up to $250,000, 7% up to $1,000,000, 6% above; $25/month while listed
- Flippa10%; $49 to list
- Microns10% up to $10,000, 8% up to $100,000, 6% above
- Empire Flippers$10,000 flat up to $66,667, 15% up to $700,000, 8% up to $5,000,000, 2.5% above
Sources
Sources
Privacy
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