Prospect research & data enrichment · Clay
Clay
- Autonomy level
- Supervised
- Executes actions; a human routinely reviews or approves output.
- Typical human approval
- Human defines the ideal-customer and scoring rules, approves CRM writes, and reviews generated copy before it reaches a sending tool.
- Pricing
- Free plan (500 actions + 100 data credits/mo); Launch $167/mo and Growth $446/mo as headlined; Enterprise custom. Usage-based on actions and data credits; FAQ quotes different 'starting' prices ($185 and $495).
- Checked 16 Oct 2026 · vendor pricing page
Human roles affected
What it replaces or reduces
- Sales development rep (account research, list building)
- RevOps / sales analyst (data enrichment)
Why this autonomy level: Claygents perform research on every row or account without per-row human work, but per the vendor page Account Agents write to the CRM or data warehouse 'with human approval', and the page does not describe Clay sending outbound email itself.
Supported workflows
What it can execute
- Research each account in a list on the web and return structured fields such as buying triggers, org changes and niche company attributes
- Enrich companies and contacts with contact information
- Score and qualify large prospect lists
- Draft personalized outbound copy per prospect for use in a separate sending tool
- Write enriched account data to a CRM or data warehouse (Account Agents)
Observed in the dataset
Companies observed using Clay
No company in the dataset has a sourced reference to Clay yet. We do not list users without a source.
Sources
Sources
- [1]
Clay. Clay pricing
Company website · Published undated · Checked 16 Oct 2026
Headline Launch '$167/mo', Growth '$446/mo'; component lines 'Starts at $54/mo' / '$60/mo' (actions). FAQ says Launch 'starting at $185/mo', Growth '$495/mo' - page is internally inconsistent; headline figures appear to sum annual-billing action + data-credit components (my arithmetic, not stated on page).
- [2]
Clay. Claygent
Company website · Published undated · Checked 16 Oct 2026
'Claygents are agents in Clay that perform tasks on your behalf.' Account Agents write to CRM/data warehouse 'with human approval'. No description of Clay sending emails.